Programme Overview
The Behavioural Science Driving Business Strategies programme explores how principles from Psychology, Sociology, Social Anthropology, and Behavioural Economics can be used to optimise customer experience, organisational behaviour, and strategic decision-making.
This course enables leaders, marketers, and strategists to decode human behaviour and apply insights that improve marketing effectiveness, product design, and organisational performance, giving your business a powerful competitive edge.
Programme Highlights
Interdisciplinary Approach
Understand and apply Behavioural Science across various domains—from consumer behaviour to leadership and organisational strategy.
Practical Business Tools
Translate behavioural insights into concrete strategies for marketing, decision-making, and team engagement.
Immersive Learning
Case studies, group exercises, and simulations ensure the practical application of Behavioural Science in business settings.
Who Should Attend?
This programme is ideal for:
Business professionals and decision-makers
Sales and procurement specialists
Anyone seeking to enhance negotiation skills for improved organisational and career success
Programme Structure
Duration: 3 Days
Delivery Options:
Face-to-Face
Virtual Instructor-Led Training (vILT)
Learning Format: Practical workshops, case study analysis, and group activities
Programme Outcomes
By the end of this programme, participants will be able to:
Apply Behavioural Science fundamentals to marketing strategy, product development, and leadership
Enhance decision-making and customer engagement through behavioural insights
Leverage Behavioural Science to assess business challenges and implement data-informed solutions
Understand how human thought, motivation, and interaction affect business performance and culture
For details about the programme
Call us +234 1453 567
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